It is worth the time to \u201ccraft\u201d your U.S.P. This should be the springboard to your 30 or 60 second commercial. Try it out on others and watch their reaction. Ask for feedback. Tweak it until you\u2019re happy with it, and then broadcast it everywhere \u2013 presentations, signatures, brochures, literature, website, voice mail, fax transmittals, invoices, news releases, packaging, everywhere!<\/p>\n

I need for you to convince me (and convince me fast) to do business with you! A powerful, well-crafted U.S.P. can do just that!<\/p>\n","protected":false},"excerpt":{"rendered":"

For today\u2019s Growth Coach blog, we are once again fortunate to have Glenn Smith as a guest blogger. Glenn Smith is a Growth Coach Franchise Owner from the Houston\/Sugar Land Texas area and is a highly regarded business coach, prolific blogger, an accomplished marketer, and has recently been recognized as “The 2011 Coach of the […]<\/p>\n","protected":false},"author":4,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[855,857,876,930,1111,1105,951,1106,987,858,860,861,1059,863,1112,897,864,935,865,937,867],"class_list":["post-1914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-coaching","tag-benefits-of-business-coaching","tag-business-coach","tag-business-coaching","tag-business-coaching-advice","tag-business-coaching-client-success","tag-business-coaching-guarantee","tag-business-coaching-tips","tag-business-complexity","tag-business-development","tag-business-owner","tag-business-owner-mindset","tag-business-systems","tag-delegation","tag-entrepreneur","tag-glenn-smith","tag-growth-coach","tag-leadership","tag-marketing","tag-small-business-management","tag-strategic-business-owner","tag-strategic-mindset"],"yoast_head":"\n