{"id":1681,"date":"2017-06-01T15:19:19","date_gmt":"2017-06-01T19:19:19","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/cincinnati\/turning-happy-customers-into-new-business"},"modified":"2022-07-13T20:41:14","modified_gmt":"2022-07-14T00:41:14","slug":"turning-happy-customers-into-new-business","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/cincinnati\/turning-happy-customers-into-new-business","title":{"rendered":"Turning Happy Customers into New Business"},"content":{"rendered":"<p>When you\u2019re building a business, happy customers are more than good business, they\u2019re also great marketing. People in this ever increasingly social world are happy to spread the word about your business when they have a great experience, but you have to ask for their help. So, when was the last time you asked someone for a referral, review or recommendation? Does your business have a process in place to do that? Have you considered offering incentives for customers who help you increase your business? Here\u2019s a little about referrals, reviews and recommendations, suggestions on how to ask for them and links to other blog posts where you can learn more:<\/p>\n<p><strong>Referrals<\/strong><\/p>\n<p>Referrals are incredibly powerful \u2013 whether your business is 6 months old or 60 years old. People are much quicker to trust a personal referral from a friend, family member, coworker or acquaintance and, chances are, they\u2019ll feel better about working with when the connection came through a referral. It never hurts to ask a happy customer to consider providing referrals, particularly if they are an ongoing client or they have a vested interested in the success of your business. You might also want to think about other people who can provide referrals, like your friends, family members or connections on social media, including smaller, localized sites like NextDoor. Learn more about asking for referrals witht his blog post: <a href=\"https:\/\/growthcoachblog.com\/2012\/02\/02\/referrals-all-it-takes-is-a-question\/\">https:\/\/growthcoachblog.com\/2012\/02\/02\/referrals-all-it-takes-is-a-question\/<\/a>.<\/p>\n<p><strong>Recommendations<\/strong><\/p>\n<p>If you have a business that revolves around you as an individual rather than a product, commercial service or retail store, recommendations, especially on LinkedIn, can be powerful marketing tools. First, make a timely connection on LinkedIn and thank that person for doing business with you. Then, once you\u2019re connected, you can use LinkedIn\u2019s system to request a recommendation. Although anyone you\u2019re connected with can write a recommendation for you, more often than not, you need to ask. Keep in mind that the person may also ask <em>you <\/em>for a recommendation too, particularly if your work together was in professional services. Learn more about the power of referrals with this blog from 2014: <a href=\"https:\/\/growthcoachblog.com\/2014\/01\/23\/the-power-of-referrals-and-recommendations-and-how-to-ask-for-them\/\">https:\/\/growthcoachblog.com\/2014\/01\/23\/the-power-of-referrals-and-recommendations-and-how-to-ask-for-them\/<\/a>.<\/p>\n<p><strong>Reviews<\/strong><\/p>\n<p>In a world where social media rules, people are used to leaving reviews on their preferred website, whether that\u2019s Google, Facebook, Yelp, Angie\u2019s List or something else. Of course people are often much more motivated to leave reviews when they\u2019ve had a bad experience than a good one\u2026 it\u2019s easy to encourage people to leave good reviews by asking them personally, sending a follow-up email when the work is completed, offering a future incentive for reviews, putting information about leaving reviews on your business cards, etc. However, just like with referrals or recommendations, you usually need to ask if you want someone to go out of their way to help you grow your business. Learn more about the power of reviews with this recent blog post: <a href=\"https:\/\/growthcoachblog.com\/2017\/05\/01\/the-power-of-reviews-in-the-digital-age\/\">https:\/\/growthcoachblog.com\/2017\/05\/01\/the-power-of-reviews-in-the-digital-age\/<\/a>.<\/p>\n<p>We\u2019re curious to know\u2026 how are you working with your happy customers to build your business? What\u2019s working? What needs improvement? What suggestions on this topic would you offer other business owners? Tell us in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re building a business, happy customers are more than good business, they\u2019re also great marketing. People in this ever increasingly social world are happy to spread the word about your business when they have a great experience, but you have to ask for their help. So, when was the last time you asked someone [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turning Happy Customers into New Business - Growth Coach of Cincinnati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegrowthcoach.com\/cincinnati\/turning-happy-customers-into-new-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Happy Customers into New Business - Growth Coach of Cincinnati\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re building a business, happy customers are more than good business, they\u2019re also great marketing. 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