Over time, as differentiation based on products or “service” becomes increasingly difficult, being seen as a “Trusted Advisor” by your customers/clients is a compelling way to differentiate your company from your competition.
To reach Trusted Advisor status, specific behavioral patterns must be consistently displayed, and ingrained in your company culture, to provide the expert, innovative solutions and collaborative experience your clients crave and deserve. Beyond technical competence, Trusted Advisor behaviors create the kind of customer experience that is irreplaceable, tangible, and profitable – a sustainable competitive advantage.
The Growth Coach’s Trusted Advisor Program will instill these behaviors into your team’s behavior patterns by helping your team to discover the specific behaviors expected, ingrain them into their everyday roles and your culture, and build the skills to carry them out. Your team will apply these enhanced behaviors to internal customers as well, further contributing to your external customers’ experience and building your internal culture to a more beneficial place.
This year-long, quarterly coaching program, designed for your employees that routinely interface with your customers, directly or indirectly, is interactive and application-oriented, building the skills and behavior patterns necessary for your team to reach a differentiating Trusted Advisor relationship level with your clients.
While the perception of truly being a Trusted Advisor is a differentiator, the additional benefits of attaining that perception by your customers provides a number of sustainable benefits: