When you think about your job as a business owner, CEO or manager, what duties come to mind? Does that list include sales? If you’re leading a company, it’s part of your job to be a great sales person – not just of the products or services your company provides, but also of the brand itself!  You need to be able to show people what makes you and your business different and you need to be able to convince those people that it’s in their best interest to work with you.

But here’s the rub: You can’t just present the facts. You have to sell it.

There was a study published in the Boston Globe a few years back that showed that, when people are presented with just facts, they are more likely to cling to their wrongly held beliefs rather than agree with you. You have to be an educator! You have to be able to take the facts and present them to your potential client in a way that shows them the benefit of working with you.

Step back and take a look at your business. What makes you different? What sets you apart from the competition? Why should people work with you? Being able to answer those three questions – and work them into your sale – is a vital part of being able to take the facts and apply them to your prospect.

At The Growth Coach, we’re always telling our clients that SALES is a job in everyone’s job description. Every single employee should be positively representing the company, selling your image and finding ways to generate business by earning additional clients, selling more products or fulfilling more services. If you can combine that attitude with a solid understanding of how to SELL your business, you’re one-step closer to success.

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