07 Jun 2010

Business Owner, Stop Doing What You Stink At Doing

Business owner, as your virtual business coach, I formally give you permission to stop doing tasks you dislike doing… and probably stink at doing. Most people wouldn’t think this was necessary but both of us know better.  Entrepreneurs around the world are caught in a vicious, habitual cycle of doing tasks and roles they dislike and that annoy them, frustrate them, and drain them.

Instead of focusing on their strengths and unique talents (which they do well and which energizes them), most owners persistent in handling the stuff they stink at doing. Why?  They don’t know better options and because nobody in their world provides them with tough-love coaching and challenges them on the insanity of doing tasks they dislike and don’t do well. We’ll change that here and now!

So here comes some in-your-face coaching.  As a business owner, what do you stink at doing? That’s right, let’s get a bit negative and real honest to make some progress in your focus, effectiveness and results.  What roles or tasks do you truly stink at?  What are the things you don’t do well?  That you dislike doing?  What activities drain your energy?  What tasks do you routinely tackle at your company that go against your natural talents and abilities? Make a quick list of what you stink at doing.  Got it?  Good.

If you are like most of our business coaching clients when they first come to The Growth Coach, you probably have dozens of low-value tasks (clutter) you painfully and/or incompetently handle each and every day. You just tough it out.  Why?  Again, because of your habits and limiting beliefs, you know of no other way.  Many of these low-value tasks you did at the start of your company and you simply failed to pass them on to others or stop doing them as your company grew. Put simply, your business evolved but your tasks and roles did not.

Odds are, like most owners, you seldom question the importance of the tasks you routinely do and seldom evaluate how wisely you spend your valuable time.  Most likely, you just instinctively dive in and start doing. Therefore, you rarely reflect on, prioritize and make adjustments to the countless tasks you handle each and every day…most of them by the way are a true waste of your time, talents and energy. Sadly, you continue to do the wrong type of work.  Stop the insanity!

Look carefully at the answers your wrote down on your “Tasks I Stink at Doing” list.  If you aren’t good at doing these tasks and don’t like doing these tasks, why on earth do them? Seriously, are you nuts?  Aren’t you the owner?  Why put up with this approach?  Please note, working less does NOT make you LAZY.  Focus on the vital few tasks, not the trivial many.  Stop confusing busyness with productivity.

Make some changes.  Off-load some of the trivial tasks you stink at doing and don’t enjoy doing.  If you have no employees, why not finally hire some to delegate to or at least outsource some of these tasks to third parties.  If you have employees already, aren’t there others in the company who could do these tasks better than you, who would enjoy them more than you, and who can do them at cheaper hourly rates than you? Most likely yes!  Then give those tasks up.  Let go.  Dare to change your ways and challenge your habits and assumptions.

Do me a favor.  For each task you wrote down on your list, write next to it YOUR COMMITMENT going forward to either drastically DIMINISH, DELETE, DELEGATE or DELAY that task. I know “delay” is a cop out, but if you delay long enough, odds are you will realize that certain tasks are not even necessary or important.

A key part of business coaching is to get owners to do what they do best and shed the rest. To focus on those tasks and roles (unique strengths and abilities) that energize you, excite you, and that you do extremely well, almost effortlessly. Unless you stop focusing on your weaknesses, you can’t leverage your strengths.

Because The Growth Coach has business coaches throughout North America working with thousands of business owners each year on these very challenges, I could list dozens and dozens of low-value tasks and clutter that most owners typically don’t do well or enjoy.  However, that would do us no good here.  You now know what YOU, in particular, stink at.  You just wrote down your list.  That’s where YOU need to focus.

As the owner, it’s time to stop doing the wrong type of work and start doing the right kind of work. Instead of being so eager to do lots of things, be just as eager to drastically DIMINISH, DELETE, DELEGATE, or DELAY those tasks and roles you stink at doing. That will be a great start for better productivity, focus, results, and sanity.

One thought on “Business Owner, Stop Doing What You Stink At Doing”

  1. Hello! Would you mind if I share your blog with my zynga group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Cheers

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