{"id":1927,"date":"2011-11-10T12:00:25","date_gmt":"2011-11-10T17:00:25","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/boston-west\/becoming-a-better-communicator-the-art-of-persuasion"},"modified":"2011-11-10T12:00:25","modified_gmt":"2011-11-10T17:00:25","slug":"becoming-a-better-communicator-the-art-of-persuasion","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/boston-west\/becoming-a-better-communicator-the-art-of-persuasion","title":{"rendered":"Becoming a Better Communicator \u2013 The Art of Persuasion"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Persuasion<\/strong> <strong>is an important part of becoming a better communicator and becoming a better communicator is the key to gaining more success<\/strong>. <strong>It is defined as the process of enacting a change on another\u2019s beliefs, attitudes or behaviors.<\/strong><\/p>\n<p>Persuasion is about articulation, not manipulation or coercion. A master of persuasion lets others draw conclusions on their own, which creates a good feeling for both parties.<\/p>\n<p>Being able to persuade is a sign of a highly competent communicator. <strong>Improving your own communication skills can help you in both your business and personal life<\/strong>. To start, familiarize yourself with these simple elements of persuasive arguments from Robert Cialdini, professor of Psychology at ArizonaStateUniversity<\/p>\n<ul>\n<li><strong>Reciprocity<\/strong>\u00a0&#8211; Give and ye shall receive. Give your clients a reason to want to give back.<\/li>\n<li><strong>Commitment<\/strong>\u2013 Give people a reason or incentive to commit. It\u2019s much easier to continue making commitments once you\u2019ve made the first one.<\/li>\n<li><strong>Social Norms<\/strong>\u00a0\u2013 Let people see what your business has done for others. Knowing that you\u2019ve worked with many different people builds trust.<\/li>\n<li><strong>Authority<\/strong>\u00a0\u2013 Let people know about your qualifications and achievements. They will feel secure knowing that you\u2019re an expert.<\/li>\n<li><strong>Liking<\/strong>\u00a0\u2013 This one is simple. Just try to be friendly and personable. We are more likely to be persuaded by people we like.<\/li>\n<li><strong>Scarcity<\/strong>\u00a0\u2013 Offering limited time deals can sometimes be a way to persuade. If people think they might miss out on a bargain, they will be more likely to act.<\/li>\n<\/ul>\n<p>When attempting to make a sale, keep these elements in mind. Don\u2019t try to force anyone into it, simply <strong>allow them to make the choice on their own<\/strong>. They\u2019ll be more likely to commit to a deal and will feel more satisfied with your business as a result. <strong>Become a better communicator and watch your business grow.<\/strong><\/p>\n<p><a title=\"Robert Cialdini \" href=\"http:\/\/www.influenceatwork.com\/IAW-Home.aspx\" target=\"_blank\" rel=\"noopener\">Read more about Robert Cialdini and his works here<\/a><\/p>\n<p><a title=\"Find a Business Coach, Growth Coach\" href=\"https:\/\/www.thegrowthcoach.com\/LocateaCoach\/tabid\/210\/Default.aspx\" target=\"_blank\" rel=\"noopener\">Click here to locate a certified business coach near you.<\/a><\/p>\n<p><a title=\"Strategic Business Owner Book, Growth Coach\" href=\"https:\/\/www.thegrowthcoach.com\/Resources\/StrategicBusinessOwnerBook\/tabid\/1167\/Default.aspx\" target=\"_blank\" rel=\"noopener\">Click here for a helpful and free e-book on \u201cBecoming a Strategic Business Owner\u201d.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Business Coaching Franchise, Growth Coach Franchise\" href=\"https:\/\/www.thegrowthcoach.com\/Franchising\/RequestInformation\/tabid\/1135\/Default.aspx\" target=\"_blank\" rel=\"noopener\">If you want to become a business coach to help others, click here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Persuasion is an important part of becoming a better communicator and becoming a better communicator is the key to gaining more success. It is defined as the process of enacting a change on another\u2019s beliefs, attitudes or behaviors. Persuasion is about articulation, not manipulation or coercion. A master of persuasion lets others draw conclusions [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[855,857,876,930,1105,951,858,860,861,885,1059,863,897,864,935,1232,865,937,867],"class_list":["post-1927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-coaching","tag-benefits-of-business-coaching","tag-business-coach","tag-business-coaching","tag-business-coaching-advice","tag-business-coaching-guarantee","tag-business-coaching-tips","tag-business-owner","tag-business-owner-mindset","tag-business-systems","tag-communication","tag-delegation","tag-entrepreneur","tag-growth-coach","tag-leadership","tag-marketing","tag-persuasion","tag-small-business-management","tag-strategic-business-owner","tag-strategic-mindset"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Becoming a Better Communicator \u2013 The Art of Persuasion - The Growth Coach of Boston West<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becoming a Better Communicator \u2013 The Art of Persuasion - The Growth Coach of Boston West\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Persuasion is an important part of becoming a better communicator and becoming a better communicator is the key to gaining more success. 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