{"id":1914,"date":"2012-05-10T12:00:14","date_gmt":"2012-05-10T16:00:14","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/boston-west\/why-should-i-do-business-with-you-whats-your-u-s-p"},"modified":"2012-05-10T12:00:14","modified_gmt":"2012-05-10T16:00:14","slug":"why-should-i-do-business-with-you-whats-your-u-s-p","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/boston-west\/why-should-i-do-business-with-you-whats-your-u-s-p","title":{"rendered":"Why Should I Do Business With You \u2013 What\u2019s Your U.S.P.?"},"content":{"rendered":"

For today\u2019s Growth Coach blog, we are once again fortunate to have Glenn Smith as a guest blogger. Glenn Smith is a Growth Coach Franchise Owner from the Houston\/Sugar Land Texas area and is a highly regarded business coach, prolific blogger, an accomplished marketer, and has recently been recognized as “The 2011 Coach of the Year” by The Growth Coach System.<\/p>\n

You can learn more about Glenn, his credentials and his coaching services at\u00a0www.TheGrowthCoachhHouston.com<\/a>.<\/p>\n

 <\/p>\n

Sharpen Your Unique Selling Proposition<\/strong><\/h2>\n

When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically I hear \u201cI\u2019m a CPA\u201d or \u201cI\u2019m a financial planner\u201d or \u201cI sell flowers\u201d or \u201cI\u2019m in insurance.\u201d\u00a0 Get the picture? That\u2019s about the most uninviting, non-engaging, boring way for you to position yourself! Isn\u2019t there a better way?<\/p>\n

Yes there is. It\u2019s called a unique selling proposition or U.S.P.<\/h3>\n

A U.S.P. is a simple statement about the value you bring, what makes you distinctive or \u201cunique\u201d from your competitors, and one that is interesting enough to invite the other person into a conversation with you about what you do.\u00a0 If I\u2019m given the opportunity to tell someone what I do, and I answer \u201cI\u2019m a\u00a0business coach<\/a>,\u201d \u2013 well, how boring is that? I have discovered that there are several ways I can answer which are much more interesting and engaging like:<\/p>\n

\u201cI help small business owners significantly improve the performance of their businesses.\u201d<\/em><\/p>\n

\u201cI help business owners slow down, reflect, and map out the critical changes they need to make in order to take their businesses to the next level; then I hold them accountable to achieve the results they want.\u201d<\/em><\/p>\n

\u201cI help business owners work smarter not harder, so they can make more money and work less.\u201d<\/em><\/p>\n

I\u2019m not suggesting that these are the best U.S.P.\u2019s, but they are a whole lot more interesting and engaging than me saying \u201cI\u2019m a business coach.\u201d And they typically open the door to a conversation where I can learn more about the person I\u2019m talking to and where I can pique their interest in what I do.<\/p>\n

So how do I create my U.S.P.?<\/h3>\n

Take a short,\u00a0strategic retreat<\/a>, and ask yourself these questions:<\/p>\n