Unlike business consulting, business coaching empowers the client to solve their own problems and seize upon their unique opportunities. Business coaching is about asking the right questions, not forcing canned answers. In fact, business coaching is not about telling the client what to do or even how to do it. As the owner, YOU are the expert in your business, your vision, and the threating issues and profitable opportunities facing you -- nobody else is or can be.
Business coaching involves putting the client front and center in problem identification and outcome clarification. The Growth Coach uses a proven, on-going, and guaranteed coaching & accountability process to provide you with the discipline and structure to wrestle with the right questions so you can properly think about, focus on, and plan out the strategic changes YOU want to make to improve your business and personal life. The coaching process helps you to discover where you are, where you want to go, and how to get there. Furthermore, with the on-going and objective review process, you truly stay on track to achieve your most desired outcomes. After all, it's never the problems facing you that are the real problems -- it's the fact that most entrepreneurs simply don't take the time nor have the right approach to tackle their problems or seize their opportunities. A combination of busyness and denial prevents them from facing reality and mapping out changes.
Let's do a mini-coaching session. As owner, are you functioning as a leader instead of a doer? Are you routinely holding your employees accountable for doing their jobs? Are you working "on" the business instead of just "in" the business? Are you developing business systems to make your business run smoothly, predictably and automatically, whether you are there or not? If you aren’t, why not? Sometimes we are too close to the situation and it’s hard to see basic truths and the big picture. Business coaching is about helping owners and managers to face reality and accept the truth. Without being grounded in truth, you are standing on quicksand, and there can be no real progress or improvement.
Try this final test to open up your mind and eyes to new approaches to running your business. Today, if you had to fire yourself as the owner and pay someone else a very significant salary to lead your company, what would you expect of and from them? What traits and qualities would you look for in your replacement? What priorities would you insist they focus on? What low-value tasks would you insist they avoid? What big-time goals would you want them to achieve? Would you want them to be more of a leader or doer? Review these telling answers very carefully.
Whatever job description, set of priorities, and guidelines you would develop for someone else to effectively lead and run your business, why not consider adopting the very same for yourself. For greater success and personal freedom, fire your "old" self and hire the "new" self -- a more effective and strategic business leader.
To learn more about our coaching process, click here. To locate a coach near you, click here.
Daniel Murphy
The Growth Coach
Business Coaching Franchise System