The Growth Coach just celebrated our 5th year of franchising. While our proven and powerful coaching process has been helping business owners for over 16 years, it was through the franchise model that we gained the leverage to be in over 150 markets throughout North America and now affordable and accessible to all owners. We have an army of passionate and committed coaches armed with a guaranteed coaching process ready to help you and your business.
Our Strategic Mindset Coaching & Accountability Process has been helping to elevate the mindset, strategies and habits of thousands of business owners. For any business to grow, the owner must grow. Once an owner's mindset is expanded, the business can expand. Therefore, as a business owner, you would be much better off thinking and acting like a Chief Executive Officer (CEO) instead of a technical expert or even a manager of people.
As a business leader, you need to be more strategic, long-term focused and less tactical/technical, day-to-day fixated. If you don't focus on the entire business and big picture, no one else will. Your business will just drift or run aground. With a CEO mindset, you would work less IN the business and more ON the business: its purpose, direction, strategy, structure, systems, people, goals, and accountability processes. As CEO, you would see the whole business, not just its parts. You would elevate out of the daily details and have an aerial view of where your company is, where you want it to go, and a map of how to get there.
As CEO, instead of shuffling papers or doing the bookkeeping, you would decide how to make your company different, better, more profitable and more systems-oriented. Instead of thinking and acting like a bricklayer, you would think and act like a business architect -- strategically shaping and building your business. Your goal would be to design and shape a business that runs smoothly, predictably and serves you and works independently from you -- a business that is systems-dependent and not owner-dependent. As we've said before, you want to create a business that runs nearly on autopilot and spits out cash.
So how do you stop thinking and acting like an employee or technician? Here are three steps to consider:
1. First, you should change the metaphor in your head for what it means to be an owner. Regardless of your industry or size of your business, start viewing yourself as a CEO, not an employee or even a manager. Instead of seeing yourself as a role player, see yourself as a head coach.
2. To help with this mindset transformation, start referring to yourself as CEO. Put it on your business card, stationery, etc. Using the term CEO will force you to see your company as an entity above and beyond yourself, as a separate and valuable asset that needs to be professionally managed and optimized. You are not the business and the business is not you. Spend time and energy helping to build, improve and optimize this asset. Instead of doing menial work, you would focus on how to grow sales, expand your competitive advantage, and increase your value to customers.
3. Consider that as CEO, you get paid at least the equivalent of $200-$400 an hour to professionally manage this separate entity and valuable asset - your business. Ask yourself before you touch any task, "Would a CEO do this?" Or ask, "Is this task worth me doing it at a cost of $200-$400 an hour?" If not, delegate the task or eliminate the task. If you are doing the work of a $15/hour bookkeeper or administrative assistant, you are stealing hundreds of dollars from your company. Don't spend a dollar's worth of time on a dime decision or task. Be the CEO, not the jack of all trades.
Start thinking and acting like a CEO -- your business, employees and customers will thank you.
Daniel Murphy
The Growth Coach
Business Coaching Franchise System